040: Your Epiphany Bridge Story (from Russell Brunson)
If you start by telling someone a solution, you're going to get nowhere. Instead, start with an "Epiphany Bridge Story". This is a concept developed by Russell Brunson, as a way to connect with your audience rather than repel them.
For more about the Ephiphany Bridge Story, listen in to Russell Brunson's Marketing Secrets Podcast Episode #231